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Analysis of Emotion and Recall in COVID-19 Advertisements: A Neuroscientific Study
In this research, neuroscience techniques are applied to the field of marketing in the analysis of advertisements that include the COVID-19 pandemic in their stories. A study of emotion and memory in these audiovisual productions is carried out as two fundamental factors for the knowledge of consume...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
MDPI
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8394509/ https://www.ncbi.nlm.nih.gov/pubmed/34444480 http://dx.doi.org/10.3390/ijerph18168721 |