Understanding the Broader Impacts Of Alcohol Marketing: Time For a Research Agenda Which Includes Adults

Most research on alcohol marketing involves young people. Consequently, gaps remain in our understanding of how alcohol marketing reaches, engages and influences adults, who are the legitimate and primary targets for marketing communications. Responding to these lacunae in knowledge is necessary to...

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Detalles Bibliográficos
Autores principales: Critchlow, Nathan, Moodie, Crawford
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Oxford University Press 2021
Materias:
Rapid Communications
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8406049/
https://www.ncbi.nlm.nih.gov/pubmed/33835137
http://dx.doi.org/10.1093/alcalc/agab028
Descripción
Sumario:Most research on alcohol marketing involves young people. Consequently, gaps remain in our understanding of how alcohol marketing reaches, engages and influences adults, who are the legitimate and primary targets for marketing communications. Responding to these lacunae in knowledge is necessary to help inform and evaluate population-level controls on alcohol marketing.

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