Determinants of reach counts on medical social media: Evidence from a facebook community page metrics

Sharing medical information using social media became popular. We aimed to identify what sort of posts can increase reach counts. We used metrics data of 40 posts on the Japan Primary Care Association Commission on Social Determinants of Health (JPCA‐CSDH) Facebook community page. The most popular p...

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Detalles Bibliográficos
Autores principales: Nishioka, Daisuke, Tsuboya, Toru
Formato: Online Artículo Texto
Lenguaje:English
Publicado: John Wiley and Sons Inc. 2021
Materias:
Preliminary Report
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8411400/
https://www.ncbi.nlm.nih.gov/pubmed/34485002
http://dx.doi.org/10.1002/jgf2.430
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author Nishioka, Daisuke
Tsuboya, Toru
author_facet Nishioka, Daisuke
Tsuboya, Toru
author_sort Nishioka, Daisuke
collection PubMed
description Sharing medical information using social media became popular. We aimed to identify what sort of posts can increase reach counts. We used metrics data of 40 posts on the Japan Primary Care Association Commission on Social Determinants of Health (JPCA‐CSDH) Facebook community page. The most popular post was the one about the position paper on health inequality (Mie‐statement). The video posts significantly earned 175% more reach counts (vs posts only with letters). Each one percent word counts increase was associated with a 31% increase in reach counts. Videos and more words may deliver medical information effectively.
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spelling pubmed-84114002021-09-03 Determinants of reach counts on medical social media: Evidence from a facebook community page metrics Nishioka, Daisuke Tsuboya, Toru J Gen Fam Med Preliminary Report Sharing medical information using social media became popular. We aimed to identify what sort of posts can increase reach counts. We used metrics data of 40 posts on the Japan Primary Care Association Commission on Social Determinants of Health (JPCA‐CSDH) Facebook community page. The most popular post was the one about the position paper on health inequality (Mie‐statement). The video posts significantly earned 175% more reach counts (vs posts only with letters). Each one percent word counts increase was associated with a 31% increase in reach counts. Videos and more words may deliver medical information effectively. John Wiley and Sons Inc. 2021-03-05 /pmc/articles/PMC8411400/ /pubmed/34485002 http://dx.doi.org/10.1002/jgf2.430 Text en © 2021 The Authors. Journal of General and Family Medicine published by John Wiley & Sons Australia, Ltd on behalf of Japan Primary Care Association. https://creativecommons.org/licenses/by/4.0/This is an open access article under the terms of the http://creativecommons.org/licenses/by/4.0/ (https://creativecommons.org/licenses/by/4.0/) License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited.
spellingShingle Preliminary Report
Nishioka, Daisuke
Tsuboya, Toru
Determinants of reach counts on medical social media: Evidence from a facebook community page metrics
title Determinants of reach counts on medical social media: Evidence from a facebook community page metrics
title_full Determinants of reach counts on medical social media: Evidence from a facebook community page metrics
title_fullStr Determinants of reach counts on medical social media: Evidence from a facebook community page metrics
title_full_unstemmed Determinants of reach counts on medical social media: Evidence from a facebook community page metrics
title_short Determinants of reach counts on medical social media: Evidence from a facebook community page metrics
title_sort determinants of reach counts on medical social media: evidence from a facebook community page metrics
topic Preliminary Report
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8411400/
https://www.ncbi.nlm.nih.gov/pubmed/34485002
http://dx.doi.org/10.1002/jgf2.430
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