Integrating an information systems success model with perceived privacy, perceived security, and trust: the moderating role of Facebook addiction

PURPOSE: The purpose of this study is to investigate the influence of perceived security, perceived privacy, and satisfaction on Facebook user continuance intention. In addition, the serial multiple mediating effects of trust and satisfaction on the relationship between continuance intention and Facebook determinants are explored. This study also investigates the moderating role of Facebook addiction on the relationship between satisfaction and continuance intention. DESIGN/METHODOLOGY/APPROACH: To achieve the study aims, an online survey was conducted among university undergraduate students. Data were collected from 450 voluntary participants. The statistical analysis was performed using SPSS and PROCESS macro models. FINDINGS: The study results confirm that perceived privacy and satisfaction have significant impacts on Facebook continuance intention. The path analysis results confirm the full mediating roles of trust and satisfaction in the relationship between perceived security and continuance intention. Furthermore, the moderating role of Facebook addiction on the relationship between satisfaction and continuance intention is confirmed. PRACTICAL IMPLICATIONS: The results of this study offer insights to Facebook managers and policymakers regarding the treatment of and intervention in Facebook continuance intention. The results disclose the critical role of users' satisfaction and perceived privacy in influencing Facebook users' continuance intention for Facebook managers and policymakers. This confirms that Facebook managers and policymakers must maintain user privacy to increase the level of user satisfaction and continuance intention. Furthermore, they must ensure that the requisite security mechanisms are in place to increase user trust and satisfaction that influence users’ continuance intention. ORIGINALITY/VALUE: This research integrated perceived privacy, perceived security, and trust with an Information System (IS) success model. This is the first study to investigate the serial mediating effects of trust and satisfaction on the determinants of Facebook continuance intention. The moderating effects of Facebook addiction on the relationship between satisfaction and continuance intention are also examined. The study results make important contributions to Facebook continuance intention research and advance scholarship into aspects of undergraduate students’ continuance intention in the context of Facebook.