Does Product Semantics Matter in Stimulating Impulse Buying Behavior for Internet Products?

Design-driven innovation has become the source of the third-dimensional innovation driving force behind technology and outside the market, aiming to explore breakthrough innovation in product semantics for Internet products. This research tries to define the concept of product semantics and construc...

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Detalles Bibliográficos
Autores principales: Huang, Xiangmeng, Cai, Ruilin
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8419358/
https://www.ncbi.nlm.nih.gov/pubmed/34497555
http://dx.doi.org/10.3389/fpsyg.2021.676086

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8419358/
https://www.ncbi.nlm.nih.gov/pubmed/34497555
http://dx.doi.org/10.3389/fpsyg.2021.676086

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