Cargando…
Facebook as an engagement tool: How are public benefit organizations building relationships with their public?
The beginning of the 21st century brought a change in the approach to public relations (PR). Both the literature and the practice saw a shift in focus from evaluating the efficiency of communication strategies to relationship management. On the other hand, the growing interest in the use of social m...
| Autores principales: | , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2021
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8428678/ https://www.ncbi.nlm.nih.gov/pubmed/34499679 http://dx.doi.org/10.1371/journal.pone.0256880 |