Impact of Substantive Staging and Communicative Staging of Sustainable Servicescape on Behavioral Intentions of Hotel Customers through Overall Perceived Image: A Case of Boutique Hotels

Customers have become very sensitive regarding the innovative evaluation of services. Due to competition in the hospitality industry, it is a challenge for hotel marketers to understand customers’ behavior. There is scant research in the hotel industry of Pakistan and especially on boutique hotels....

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Detalles Bibliográficos
Autores principales: Khalil-ur-Rehman, Adnan, Mohammad, Ahmad, Naveed, Scholz, Miklas, Khalique, Muhammad, Naveed, Rana Tahir, Han, Heesup
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2021
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8431223/
https://www.ncbi.nlm.nih.gov/pubmed/34501713
http://dx.doi.org/10.3390/ijerph18179123

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8431223/
https://www.ncbi.nlm.nih.gov/pubmed/34501713
http://dx.doi.org/10.3390/ijerph18179123

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