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Cuteness or Coolness—How Does Different Anthropomorphic Brand Image Accelerate Consumers’ Willingness to Buy Green Products?

Green consumption is an important component of environmental protection behavior. The behaviors of individual consumers are having unprecedented impacts on the sustainable development of a green society. Previous research has discussed how anthropomorphic beneficiaries of environmental behavior (e.g...

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Detalles Bibliográficos
Autores principales:	Lu, Yue, Liu, Yunxiao, Tao, Le, Ye, Shenghong
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2021
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8438538/ https://www.ncbi.nlm.nih.gov/pubmed/34531775 http://dx.doi.org/10.3389/fpsyg.2021.599385

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