Effects of a large-scale social media advertising campaign on holiday travel and COVID-19 infections: a cluster randomized controlled trial

During the Coronavirus Disease 2019 (COVID-19) epidemic, many health professionals used social media to promote preventative health behaviors. We conducted a randomized controlled trial of the effect of a Facebook advertising campaign consisting of short videos recorded by doctors and nurses to enco...

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Detalles Bibliográficos
Autores principales: Breza, Emily, Stanford, Fatima Cody, Alsan, Marcella, Alsan, Burak, Banerjee, Abhijit, Chandrasekhar, Arun G., Eichmeyer, Sarah, Glushko, Traci, Goldsmith-Pinkham, Paul, Holland, Kelly, Hoppe, Emily, Karnani, Mohit, Liegl, Sarah, Loisel, Tristan, Ogbu-Nwobodo, Lucy, Olken, Benjamin A., Torres, Carlos, Vautrey, Pierre-Luc, Warner, Erica T., Wootton, Susan, Duflo, Esther
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Nature Publishing Group US 2021
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8440209/
https://www.ncbi.nlm.nih.gov/pubmed/34413518
http://dx.doi.org/10.1038/s41591-021-01487-3

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