Spatial–numerical associations in the presence of an avatar

When we interact with other people or avatars, they often provide an alternative spatial frame of reference compared to our own. Previous studies introduced avatars into stimulus–response compatibility tasks and demonstrated compatibility effects as if the participant was viewing the task from the avatar’s point of view. However, the origin of this effect of perspective taking remained unclear. To distinguish changes in stimulus coding from changes in response coding, caused by the avatar, two experiments were conducted that combined a SNARC task and a spontaneous visual perspective taking task to specify the role of response coding. We observed compatibility effects that were based on the avatar’s perspective rather than the participants’ own. Because number magnitude was independent of the avatar’s perspective, the observed changes in compatibility caused by different perspectives indicate changes in response coding. These changes in response coding are only significant when they are accompanied by visual action effects.