Cargando…
Motivation‐based segmentation of game meat consumers: A look at the beliefs of food consumers during the COVID‐19 crisis in China
OBJECTIVES: This research aims to explore the factors motivate consumers to eat game meat during a multi‐state disease outbreak. METHODS: It proposes a segmentation of consumers based on their attitudes toward and reveals the consumers' food beliefs that motivate their actions. Three segments o...
| Autores principales: | , , , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
John Wiley and Sons Inc.
2021
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8441645/ https://www.ncbi.nlm.nih.gov/pubmed/34378350 http://dx.doi.org/10.1002/vms3.565 |