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Linguistic effects on news headline success: Evidence from thousands of online field experiments (Registered Report Protocol)

What makes written text appealing? In this registered report protocol, we propose to study the linguistic characteristics of news headline success using a large-scale dataset of field experiments (A/B tests) conducted on the popular website Upworthy comparing multiple headline variants for the same...

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Detalles Bibliográficos
Autores principales:	Gligorić, Kristina, Lifchits, George, West, Robert, Anderson, Ashton
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Public Library of Science 2021
Materias:	Registered Report Protocol
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8443035/ https://www.ncbi.nlm.nih.gov/pubmed/34525115 http://dx.doi.org/10.1371/journal.pone.0257091

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