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Can citizen pressure influence politicians’ communication about climate change? Results from a field experiment

Urgent reductions in greenhouse gas emissions depend on governments implementing and enforcing rigorous climate policy. Individuals in democracies seeking to persuade government officials to reduce greenhouse gas emissions can take steps such as voting, protesting, and contacting officials directly,...

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Detalles Bibliográficos
Autores principales: Wynes, Seth, Kotcher, John, Donner, Simon D.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Netherlands 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8445256/
https://www.ncbi.nlm.nih.gov/pubmed/34548721
http://dx.doi.org/10.1007/s10584-021-03215-9
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author Wynes, Seth
Kotcher, John
Donner, Simon D.
author_facet Wynes, Seth
Kotcher, John
Donner, Simon D.
author_sort Wynes, Seth
collection PubMed
description Urgent reductions in greenhouse gas emissions depend on governments implementing and enforcing rigorous climate policy. Individuals in democracies seeking to persuade government officials to reduce greenhouse gas emissions can take steps such as voting, protesting, and contacting officials directly, but it is unclear how effective each of these actions is in changing the behavior of elected officials. Here we take advantage of the public nature of social media to evaluate the actual efficacy of climate campaign emails using an original, real-world experiment where 335 Members of Canadian Parliament were asked by constituents to post a pro-climate message to their Twitter account. Only one Member of Parliament posted the exact text suggested by the campaign. After scraping and coding 18,776 tweets, we first find no evidence that a public health messaging frame is more effective than a standard environmental frame in eliciting pro-climate posts. Furthermore, we find only a marginally significant relationship between volume of constituent contact and increased pro-climate tweeting from Members of Parliament. Follow-up interviews with political staffers suggest that analog alternatives may be more effective than campaign emails in some cases. Interview findings also reveal that some offices receive low levels of constituent communication on climate change, indicating that increased pressure from constituents could still be consequential. SUPPLEMENTARY INFORMATION: The online version contains supplementary material available at 10.1007/s10584-021-03215-9.
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spelling pubmed-84452562021-09-17 Can citizen pressure influence politicians’ communication about climate change? Results from a field experiment Wynes, Seth Kotcher, John Donner, Simon D. Clim Change Article Urgent reductions in greenhouse gas emissions depend on governments implementing and enforcing rigorous climate policy. Individuals in democracies seeking to persuade government officials to reduce greenhouse gas emissions can take steps such as voting, protesting, and contacting officials directly, but it is unclear how effective each of these actions is in changing the behavior of elected officials. Here we take advantage of the public nature of social media to evaluate the actual efficacy of climate campaign emails using an original, real-world experiment where 335 Members of Canadian Parliament were asked by constituents to post a pro-climate message to their Twitter account. Only one Member of Parliament posted the exact text suggested by the campaign. After scraping and coding 18,776 tweets, we first find no evidence that a public health messaging frame is more effective than a standard environmental frame in eliciting pro-climate posts. Furthermore, we find only a marginally significant relationship between volume of constituent contact and increased pro-climate tweeting from Members of Parliament. Follow-up interviews with political staffers suggest that analog alternatives may be more effective than campaign emails in some cases. Interview findings also reveal that some offices receive low levels of constituent communication on climate change, indicating that increased pressure from constituents could still be consequential. SUPPLEMENTARY INFORMATION: The online version contains supplementary material available at 10.1007/s10584-021-03215-9. Springer Netherlands 2021-09-16 2021 /pmc/articles/PMC8445256/ /pubmed/34548721 http://dx.doi.org/10.1007/s10584-021-03215-9 Text en © The Author(s), under exclusive licence to Springer Nature B.V. 2021 This article is made available via the PMC Open Access Subset for unrestricted research re-use and secondary analysis in any form or by any means with acknowledgement of the original source. These permissions are granted for the duration of the World Health Organization (WHO) declaration of COVID-19 as a global pandemic.
spellingShingle Article
Wynes, Seth
Kotcher, John
Donner, Simon D.
Can citizen pressure influence politicians’ communication about climate change? Results from a field experiment
title Can citizen pressure influence politicians’ communication about climate change? Results from a field experiment
title_full Can citizen pressure influence politicians’ communication about climate change? Results from a field experiment
title_fullStr Can citizen pressure influence politicians’ communication about climate change? Results from a field experiment
title_full_unstemmed Can citizen pressure influence politicians’ communication about climate change? Results from a field experiment
title_short Can citizen pressure influence politicians’ communication about climate change? Results from a field experiment
title_sort can citizen pressure influence politicians’ communication about climate change? results from a field experiment
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8445256/
https://www.ncbi.nlm.nih.gov/pubmed/34548721
http://dx.doi.org/10.1007/s10584-021-03215-9
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