Struggling With Business Corporate Cynical Impression? Powerful Methods of CSR to Enhance Corporate Image and Consumer Purchase Intention

This study focuses on the perception of Chinese students about the image of the company and their purchase intention if the organization has a business cynical impression in the minds of its targeted customers. The study proposed three different types of corporate social responsibility (CSR) to cope...

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Detalles Bibliográficos
Autores principales: Avotra, Andrianarivo Andriandafiarisoa Ralison Ny, Chengang, Ye, Wei, Xu, Ming, Jiang, Marcelline, Tsimisaraka Raymondo Sandra
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Public Health
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8446375/
https://www.ncbi.nlm.nih.gov/pubmed/34540793
http://dx.doi.org/10.3389/fpubh.2021.726727

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8446375/
https://www.ncbi.nlm.nih.gov/pubmed/34540793
http://dx.doi.org/10.3389/fpubh.2021.726727

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