Getting through COVID-19 together: Understanding local governments' social media communication

This study provides new insights into how local governments (LGs) manage pandemic-related crisis communication with citizens on their social media (SM) profiles. We analyze over 3000 posts published on SM profiles of selected LGs in Poland to get insights on rhetorical communication strategies durin...

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Detalles Bibliográficos
Autores principales: Górska, Anna, Dobija, Dorota, Grossi, Giuseppe, Staniszewska, Zuzanna
Formato: Online Artículo Texto
Lenguaje:English
Publicado: The Authors. Published by Elsevier Ltd. 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8448384/
https://www.ncbi.nlm.nih.gov/pubmed/34566232
http://dx.doi.org/10.1016/j.cities.2021.103453
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author Górska, Anna
Dobija, Dorota
Grossi, Giuseppe
Staniszewska, Zuzanna
author_facet Górska, Anna
Dobija, Dorota
Grossi, Giuseppe
Staniszewska, Zuzanna
author_sort Górska, Anna
collection PubMed
description This study provides new insights into how local governments (LGs) manage pandemic-related crisis communication with citizens on their social media (SM) profiles. We analyze over 3000 posts published on SM profiles of selected LGs in Poland to get insights on rhetorical communication strategies during the COVID-19 pandemic. We document LGs as they go beyond the simple transmission of information to citizens and use SM in an engaging and educational manner. We found three types of rhetorical strategies and their resonance with the public. Our analysis suggests that LGs are likely to apply the Together communication strategy, which is the most engaging.
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spelling pubmed-84483842021-09-20 Getting through COVID-19 together: Understanding local governments' social media communication Górska, Anna Dobija, Dorota Grossi, Giuseppe Staniszewska, Zuzanna Cities Article This study provides new insights into how local governments (LGs) manage pandemic-related crisis communication with citizens on their social media (SM) profiles. We analyze over 3000 posts published on SM profiles of selected LGs in Poland to get insights on rhetorical communication strategies during the COVID-19 pandemic. We document LGs as they go beyond the simple transmission of information to citizens and use SM in an engaging and educational manner. We found three types of rhetorical strategies and their resonance with the public. Our analysis suggests that LGs are likely to apply the Together communication strategy, which is the most engaging. The Authors. Published by Elsevier Ltd. 2022-02 2021-09-16 /pmc/articles/PMC8448384/ /pubmed/34566232 http://dx.doi.org/10.1016/j.cities.2021.103453 Text en © 2021 The Authors. Published by Elsevier Ltd. Since January 2020 Elsevier has created a COVID-19 resource centre with free information in English and Mandarin on the novel coronavirus COVID-19. The COVID-19 resource centre is hosted on Elsevier Connect, the company's public news and information website. Elsevier hereby grants permission to make all its COVID-19-related research that is available on the COVID-19 resource centre - including this research content - immediately available in PubMed Central and other publicly funded repositories, such as the WHO COVID database with rights for unrestricted research re-use and analyses in any form or by any means with acknowledgement of the original source. These permissions are granted for free by Elsevier for as long as the COVID-19 resource centre remains active.
spellingShingle Article
Górska, Anna
Dobija, Dorota
Grossi, Giuseppe
Staniszewska, Zuzanna
Getting through COVID-19 together: Understanding local governments' social media communication
title Getting through COVID-19 together: Understanding local governments' social media communication
title_full Getting through COVID-19 together: Understanding local governments' social media communication
title_fullStr Getting through COVID-19 together: Understanding local governments' social media communication
title_full_unstemmed Getting through COVID-19 together: Understanding local governments' social media communication
title_short Getting through COVID-19 together: Understanding local governments' social media communication
title_sort getting through covid-19 together: understanding local governments' social media communication
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8448384/
https://www.ncbi.nlm.nih.gov/pubmed/34566232
http://dx.doi.org/10.1016/j.cities.2021.103453
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