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The Importance of Country-of-Origin Information on Food Product Packaging
This study aimed to identify selected predictors of country-of-origin (COO) information placed on food packaging. The dependent variable was operationalized in two ways: (1) as a Likert-style question about COO importance in general, and (2) as an indication of COO as the most important food attribu...
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Formato: | Online Artículo Texto |
Lenguaje: | English |
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MDPI
2021
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Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8467552/ https://www.ncbi.nlm.nih.gov/pubmed/34579128 http://dx.doi.org/10.3390/nu13093251 |
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author | Bryła, Paweł |
author_facet | Bryła, Paweł |
author_sort | Bryła, Paweł |
collection | PubMed |
description | This study aimed to identify selected predictors of country-of-origin (COO) information placed on food packaging. The dependent variable was operationalized in two ways: (1) as a Likert-style question about COO importance in general, and (2) as an indication of COO as the most important food attribute at first purchase, which I called top-of-mind COO importance. The survey was conducted with the use of the internet panel of a research agency in a representative sample of 1051 Polish consumers. In bivariate analyses, I identified the characteristics of consumer segments attaching high importance to each type of COO information. In a multivariate log-normal regression, general COO importance was affected to the largest extent by the product originating from Poland, which confirmed the strong relation between COO importance and consumer ethnocentrism. In multivariate logit regressions, top-of-mind COO importance depended also on the Polish origin of the product to the largest extent. The remaining predictors were sex (men were over 1.5 times more likely to indicate COO as the most important attribute) and age (each year of life contributing to a 2% increase in the likelihood of indicating top-of-mind COO). A theoretical implication is to differentiate between general and top-of-mind COO measures, as different results were obtained depending on whether the COO effect was measured as a response to questions such as “How important is the product COO for you?” or “What is the most important product attribute for you?—COO” Not only were the answer patterns different, but their determinants also varied. |
format | Online Article Text |
id | pubmed-8467552 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2021 |
publisher | MDPI |
record_format | MEDLINE/PubMed |
spelling | pubmed-84675522021-09-27 The Importance of Country-of-Origin Information on Food Product Packaging Bryła, Paweł Nutrients Article This study aimed to identify selected predictors of country-of-origin (COO) information placed on food packaging. The dependent variable was operationalized in two ways: (1) as a Likert-style question about COO importance in general, and (2) as an indication of COO as the most important food attribute at first purchase, which I called top-of-mind COO importance. The survey was conducted with the use of the internet panel of a research agency in a representative sample of 1051 Polish consumers. In bivariate analyses, I identified the characteristics of consumer segments attaching high importance to each type of COO information. In a multivariate log-normal regression, general COO importance was affected to the largest extent by the product originating from Poland, which confirmed the strong relation between COO importance and consumer ethnocentrism. In multivariate logit regressions, top-of-mind COO importance depended also on the Polish origin of the product to the largest extent. The remaining predictors were sex (men were over 1.5 times more likely to indicate COO as the most important attribute) and age (each year of life contributing to a 2% increase in the likelihood of indicating top-of-mind COO). A theoretical implication is to differentiate between general and top-of-mind COO measures, as different results were obtained depending on whether the COO effect was measured as a response to questions such as “How important is the product COO for you?” or “What is the most important product attribute for you?—COO” Not only were the answer patterns different, but their determinants also varied. MDPI 2021-09-18 /pmc/articles/PMC8467552/ /pubmed/34579128 http://dx.doi.org/10.3390/nu13093251 Text en © 2021 by the author. https://creativecommons.org/licenses/by/4.0/Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). |
spellingShingle | Article Bryła, Paweł The Importance of Country-of-Origin Information on Food Product Packaging |
title | The Importance of Country-of-Origin Information on Food Product Packaging |
title_full | The Importance of Country-of-Origin Information on Food Product Packaging |
title_fullStr | The Importance of Country-of-Origin Information on Food Product Packaging |
title_full_unstemmed | The Importance of Country-of-Origin Information on Food Product Packaging |
title_short | The Importance of Country-of-Origin Information on Food Product Packaging |
title_sort | importance of country-of-origin information on food product packaging |
topic | Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8467552/ https://www.ncbi.nlm.nih.gov/pubmed/34579128 http://dx.doi.org/10.3390/nu13093251 |
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