The Effect of Verbal and Iconic Messages in the Promotion of High-Quality Mountain Cheese: A Non-Hypothetical BDM Approach

To ensure the sustainable development of mountain livestock farming, the adequate remuneration of high-quality dairy products is fundamental. In this sense, communication strategies aimed at promoting mountain products and ensure better positioning and higher market prices are fundamental. The prese...

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Detalles Bibliográficos
Autores principales: Marescotti, Maria Elena, Amato, Mario, Demartini, Eugenio, La Barbera, Francesco, Verneau, Fabio, Gaviglio, Anna
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2021
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8469762/
https://www.ncbi.nlm.nih.gov/pubmed/34578941
http://dx.doi.org/10.3390/nu13093063

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8469762/
https://www.ncbi.nlm.nih.gov/pubmed/34578941
http://dx.doi.org/10.3390/nu13093063

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