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A Study on Consumers’ Visual Image Evaluation of Wrist Wearables

This study aimed to investigate consumers’ visual image evaluation of wrist wearables based on Kansei engineering. A total of 8 representative samples were screened from 99 samples using the multidimensional scaling (MDS) method. Five groups of adjectives were identified to allow participants to exp...

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Detalles Bibliográficos
Autores principales: Jia, Liang-Ming, Tung, Fang-Wu
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8470360/
https://www.ncbi.nlm.nih.gov/pubmed/34573743
http://dx.doi.org/10.3390/e23091118