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Evaluating the Acceptance of Hemp Food in Australian Adults Using the Theory of Planned Behavior and Structural Equation Modelling
This research presents a mixed methods (qual-QUANT) approach to the evaluation of the intention to consume hemp foods in an Australian sample soon after its legalization, using the Theory of Planned Behavior (TPB). Structural equation modeling was used to evaluate items developed from semi-structure...
Autores principales: | , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
MDPI
2021
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8470473/ https://www.ncbi.nlm.nih.gov/pubmed/34574182 http://dx.doi.org/10.3390/foods10092071 |
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author | Metcalf, Debra Ann Wiener, Karl K. K. Saliba, Anthony Sugden, Nicole |
author_facet | Metcalf, Debra Ann Wiener, Karl K. K. Saliba, Anthony Sugden, Nicole |
author_sort | Metcalf, Debra Ann |
collection | PubMed |
description | This research presents a mixed methods (qual-QUANT) approach to the evaluation of the intention to consume hemp foods in an Australian sample soon after its legalization, using the Theory of Planned Behavior (TPB). Structural equation modeling was used to evaluate items developed from semi-structured interviews, with a focus on the TPB factors; attitudes toward hemp food consumption, subjective beliefs, and perceptions of control. Findings support the notion that consumers may be confused about associations between Cannabidiol (CBD) oil, tetrahydrocannabinol (THC), and hemp food produced from Cannabis sativa. Highly salient negative associations are mediated by the perception of positive aspects of CBD for some consumers, but the value placed on others’ acceptance of hemp food is the greatest indicator of intention to consume hemp food products. It is suggested that greater education of consumers might allay fears borne of association of hemp food to either CBD or THC, and any move toward disassociation of hemp food to either entity would have positive repercussions for the hemp food industry. Findings have implications for other novel foods that carry highly salient negative associations for consumers. |
format | Online Article Text |
id | pubmed-8470473 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2021 |
publisher | MDPI |
record_format | MEDLINE/PubMed |
spelling | pubmed-84704732021-09-27 Evaluating the Acceptance of Hemp Food in Australian Adults Using the Theory of Planned Behavior and Structural Equation Modelling Metcalf, Debra Ann Wiener, Karl K. K. Saliba, Anthony Sugden, Nicole Foods Article This research presents a mixed methods (qual-QUANT) approach to the evaluation of the intention to consume hemp foods in an Australian sample soon after its legalization, using the Theory of Planned Behavior (TPB). Structural equation modeling was used to evaluate items developed from semi-structured interviews, with a focus on the TPB factors; attitudes toward hemp food consumption, subjective beliefs, and perceptions of control. Findings support the notion that consumers may be confused about associations between Cannabidiol (CBD) oil, tetrahydrocannabinol (THC), and hemp food produced from Cannabis sativa. Highly salient negative associations are mediated by the perception of positive aspects of CBD for some consumers, but the value placed on others’ acceptance of hemp food is the greatest indicator of intention to consume hemp food products. It is suggested that greater education of consumers might allay fears borne of association of hemp food to either CBD or THC, and any move toward disassociation of hemp food to either entity would have positive repercussions for the hemp food industry. Findings have implications for other novel foods that carry highly salient negative associations for consumers. MDPI 2021-09-02 /pmc/articles/PMC8470473/ /pubmed/34574182 http://dx.doi.org/10.3390/foods10092071 Text en © 2021 by the authors. https://creativecommons.org/licenses/by/4.0/Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). |
spellingShingle | Article Metcalf, Debra Ann Wiener, Karl K. K. Saliba, Anthony Sugden, Nicole Evaluating the Acceptance of Hemp Food in Australian Adults Using the Theory of Planned Behavior and Structural Equation Modelling |
title | Evaluating the Acceptance of Hemp Food in Australian Adults Using the Theory of Planned Behavior and Structural Equation Modelling |
title_full | Evaluating the Acceptance of Hemp Food in Australian Adults Using the Theory of Planned Behavior and Structural Equation Modelling |
title_fullStr | Evaluating the Acceptance of Hemp Food in Australian Adults Using the Theory of Planned Behavior and Structural Equation Modelling |
title_full_unstemmed | Evaluating the Acceptance of Hemp Food in Australian Adults Using the Theory of Planned Behavior and Structural Equation Modelling |
title_short | Evaluating the Acceptance of Hemp Food in Australian Adults Using the Theory of Planned Behavior and Structural Equation Modelling |
title_sort | evaluating the acceptance of hemp food in australian adults using the theory of planned behavior and structural equation modelling |
topic | Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8470473/ https://www.ncbi.nlm.nih.gov/pubmed/34574182 http://dx.doi.org/10.3390/foods10092071 |
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