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An Extended Model of the Theory of Planned Behaviour to Predict Local Wine Consumption Intention and Behaviour
The consumption of local agricultural products boosts the regional economy and employment whilst preserving the rural landscape and environment. In this research, the background of local wine consumption behaviour will be studied, using an extended model of the Theory of Planned Behaviour. Partial l...
Autores principales: | , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
MDPI
2021
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8472569/ https://www.ncbi.nlm.nih.gov/pubmed/34574297 http://dx.doi.org/10.3390/foods10092187 |
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author | Sabina del Castillo, Edgar J. Díaz Armas, Ricardo J. Gutiérrez Taño, Desiderio |
author_facet | Sabina del Castillo, Edgar J. Díaz Armas, Ricardo J. Gutiérrez Taño, Desiderio |
author_sort | Sabina del Castillo, Edgar J. |
collection | PubMed |
description | The consumption of local agricultural products boosts the regional economy and employment whilst preserving the rural landscape and environment. In this research, the background of local wine consumption behaviour will be studied, using an extended model of the Theory of Planned Behaviour. Partial least squares structural equation modelling (PLS–SEM) was used to test the hypotheses. The study was conducted in the Canary Islands with a sample of 762 people. The results confirmed a relationship between intention and perceived behavioural control. Furthermore, the ethnocentric personality was found to have a positive influence and the cosmopolitan personality a negative influence. The personal norm and place identity were also confirmed to be related to attitudes towards such behaviour. This study contributes to the literature by adding constructs to this theory that are relevant to local wine consumption. It also addresses the implications for those involved in the marketing of local products. |
format | Online Article Text |
id | pubmed-8472569 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2021 |
publisher | MDPI |
record_format | MEDLINE/PubMed |
spelling | pubmed-84725692021-09-28 An Extended Model of the Theory of Planned Behaviour to Predict Local Wine Consumption Intention and Behaviour Sabina del Castillo, Edgar J. Díaz Armas, Ricardo J. Gutiérrez Taño, Desiderio Foods Article The consumption of local agricultural products boosts the regional economy and employment whilst preserving the rural landscape and environment. In this research, the background of local wine consumption behaviour will be studied, using an extended model of the Theory of Planned Behaviour. Partial least squares structural equation modelling (PLS–SEM) was used to test the hypotheses. The study was conducted in the Canary Islands with a sample of 762 people. The results confirmed a relationship between intention and perceived behavioural control. Furthermore, the ethnocentric personality was found to have a positive influence and the cosmopolitan personality a negative influence. The personal norm and place identity were also confirmed to be related to attitudes towards such behaviour. This study contributes to the literature by adding constructs to this theory that are relevant to local wine consumption. It also addresses the implications for those involved in the marketing of local products. MDPI 2021-09-15 /pmc/articles/PMC8472569/ /pubmed/34574297 http://dx.doi.org/10.3390/foods10092187 Text en © 2021 by the authors. https://creativecommons.org/licenses/by/4.0/Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). |
spellingShingle | Article Sabina del Castillo, Edgar J. Díaz Armas, Ricardo J. Gutiérrez Taño, Desiderio An Extended Model of the Theory of Planned Behaviour to Predict Local Wine Consumption Intention and Behaviour |
title | An Extended Model of the Theory of Planned Behaviour to Predict Local Wine Consumption Intention and Behaviour |
title_full | An Extended Model of the Theory of Planned Behaviour to Predict Local Wine Consumption Intention and Behaviour |
title_fullStr | An Extended Model of the Theory of Planned Behaviour to Predict Local Wine Consumption Intention and Behaviour |
title_full_unstemmed | An Extended Model of the Theory of Planned Behaviour to Predict Local Wine Consumption Intention and Behaviour |
title_short | An Extended Model of the Theory of Planned Behaviour to Predict Local Wine Consumption Intention and Behaviour |
title_sort | extended model of the theory of planned behaviour to predict local wine consumption intention and behaviour |
topic | Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8472569/ https://www.ncbi.nlm.nih.gov/pubmed/34574297 http://dx.doi.org/10.3390/foods10092187 |
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