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Technology Acceptance Behavior and Feedback Loop: Exploring Reverse Causality of TAM in Post-COVID-19 Scenario

In this study, we considered the reverse causality of the technology acceptance model, specifically in the post-COVID-19 scenario. We propose a theoretical model that considers the impact of technology acceptance behaviors after COVID-19 over the beliefs of a user in terms of perceived ease of using...

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Autores principales: Ishaq, Erum, Bashir, Sajid, Zakariya, Ramsha, Sarwar, Aisha
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8473738/
https://www.ncbi.nlm.nih.gov/pubmed/34589017
http://dx.doi.org/10.3389/fpsyg.2021.682507
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author Ishaq, Erum
Bashir, Sajid
Zakariya, Ramsha
Sarwar, Aisha
author_facet Ishaq, Erum
Bashir, Sajid
Zakariya, Ramsha
Sarwar, Aisha
author_sort Ishaq, Erum
collection PubMed
description In this study, we considered the reverse causality of the technology acceptance model, specifically in the post-COVID-19 scenario. We propose a theoretical model that considers the impact of technology acceptance behaviors after COVID-19 over the beliefs of a user in terms of perceived ease of using technology and its usefulness. More specifically, we suggested that acceptance of technology post-COVID-19 may have influenced many technology-related individual factors such as computer efficacy, mastery experience, and self-regulated learning of users, while using technology that in turn may have affected beliefs of users about ease of using technology. Such an effect is ultimately reflected in the belief of technology usefulness and favorable post-COVID-19 attitude of users toward using technology. We further extend our model to identify mastery orientation of individuals that may moderate the relationship between technology acceptance behaviors and favorable attitude toward using technology in the post-COVID-19 scenario. Both practical and theoretical implications of this perspective are discussed.
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spelling pubmed-84737382021-09-28 Technology Acceptance Behavior and Feedback Loop: Exploring Reverse Causality of TAM in Post-COVID-19 Scenario Ishaq, Erum Bashir, Sajid Zakariya, Ramsha Sarwar, Aisha Front Psychol Psychology In this study, we considered the reverse causality of the technology acceptance model, specifically in the post-COVID-19 scenario. We propose a theoretical model that considers the impact of technology acceptance behaviors after COVID-19 over the beliefs of a user in terms of perceived ease of using technology and its usefulness. More specifically, we suggested that acceptance of technology post-COVID-19 may have influenced many technology-related individual factors such as computer efficacy, mastery experience, and self-regulated learning of users, while using technology that in turn may have affected beliefs of users about ease of using technology. Such an effect is ultimately reflected in the belief of technology usefulness and favorable post-COVID-19 attitude of users toward using technology. We further extend our model to identify mastery orientation of individuals that may moderate the relationship between technology acceptance behaviors and favorable attitude toward using technology in the post-COVID-19 scenario. Both practical and theoretical implications of this perspective are discussed. Frontiers Media S.A. 2021-09-13 /pmc/articles/PMC8473738/ /pubmed/34589017 http://dx.doi.org/10.3389/fpsyg.2021.682507 Text en Copyright © 2021 Ishaq, Bashir, Zakariya and Sarwar. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
spellingShingle Psychology
Ishaq, Erum
Bashir, Sajid
Zakariya, Ramsha
Sarwar, Aisha
Technology Acceptance Behavior and Feedback Loop: Exploring Reverse Causality of TAM in Post-COVID-19 Scenario
title Technology Acceptance Behavior and Feedback Loop: Exploring Reverse Causality of TAM in Post-COVID-19 Scenario
title_full Technology Acceptance Behavior and Feedback Loop: Exploring Reverse Causality of TAM in Post-COVID-19 Scenario
title_fullStr Technology Acceptance Behavior and Feedback Loop: Exploring Reverse Causality of TAM in Post-COVID-19 Scenario
title_full_unstemmed Technology Acceptance Behavior and Feedback Loop: Exploring Reverse Causality of TAM in Post-COVID-19 Scenario
title_short Technology Acceptance Behavior and Feedback Loop: Exploring Reverse Causality of TAM in Post-COVID-19 Scenario
title_sort technology acceptance behavior and feedback loop: exploring reverse causality of tam in post-covid-19 scenario
topic Psychology
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8473738/
https://www.ncbi.nlm.nih.gov/pubmed/34589017
http://dx.doi.org/10.3389/fpsyg.2021.682507
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