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Consumer Flow Experience of Senior Citizens in Using Social Media for Online Shopping
The senior market signifies an enormous, rapidly expanding segment, and this research aimed to investigate this segment by proposing a theoretical model incorporating the antecedents of consumer flow experience, flow theory, and technology acceptance model (TAM) devised for determining social media...
Autores principales: | , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2021
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8480428/ https://www.ncbi.nlm.nih.gov/pubmed/34603153 http://dx.doi.org/10.3389/fpsyg.2021.732104 |
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author | Xu, Ying Wang, Yixuan Khan, Asif Zhao, Ranlin |
author_facet | Xu, Ying Wang, Yixuan Khan, Asif Zhao, Ranlin |
author_sort | Xu, Ying |
collection | PubMed |
description | The senior market signifies an enormous, rapidly expanding segment, and this research aimed to investigate this segment by proposing a theoretical model incorporating the antecedents of consumer flow experience, flow theory, and technology acceptance model (TAM) devised for determining social media purchase intention. This study focuses on the senior citizens engaged in shopping using social media located in Pakistan. A total of 300 senior citizens were selected. An online survey was conducted with the help of a marketing research agency located in Pakistan. The data were analyzed using the partial least squares (PLS) method. According to the results, the antecedents, such as feedback, enjoyment, and time distortion were found to be in a positive relationship with flow experience, however, the concentration did not have a significant effect on the flow. Furthermore, the flow was found to be in a significant relationship with social media purchase intention and TAM. Finally, TAM was also found to be in a positive significant relationship with social media purchase intention. This research contributes to the constantly expanding volume of the utilization of social media by the senior market segment population for buying and producing the highly valuable knowledge for manufacturers, wholesalers, vendors, and a huge number of senior customers. |
format | Online Article Text |
id | pubmed-8480428 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2021 |
publisher | Frontiers Media S.A. |
record_format | MEDLINE/PubMed |
spelling | pubmed-84804282021-09-30 Consumer Flow Experience of Senior Citizens in Using Social Media for Online Shopping Xu, Ying Wang, Yixuan Khan, Asif Zhao, Ranlin Front Psychol Psychology The senior market signifies an enormous, rapidly expanding segment, and this research aimed to investigate this segment by proposing a theoretical model incorporating the antecedents of consumer flow experience, flow theory, and technology acceptance model (TAM) devised for determining social media purchase intention. This study focuses on the senior citizens engaged in shopping using social media located in Pakistan. A total of 300 senior citizens were selected. An online survey was conducted with the help of a marketing research agency located in Pakistan. The data were analyzed using the partial least squares (PLS) method. According to the results, the antecedents, such as feedback, enjoyment, and time distortion were found to be in a positive relationship with flow experience, however, the concentration did not have a significant effect on the flow. Furthermore, the flow was found to be in a significant relationship with social media purchase intention and TAM. Finally, TAM was also found to be in a positive significant relationship with social media purchase intention. This research contributes to the constantly expanding volume of the utilization of social media by the senior market segment population for buying and producing the highly valuable knowledge for manufacturers, wholesalers, vendors, and a huge number of senior customers. Frontiers Media S.A. 2021-09-15 /pmc/articles/PMC8480428/ /pubmed/34603153 http://dx.doi.org/10.3389/fpsyg.2021.732104 Text en Copyright © 2021 Xu, Wang, Khan and Zhao. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms. |
spellingShingle | Psychology Xu, Ying Wang, Yixuan Khan, Asif Zhao, Ranlin Consumer Flow Experience of Senior Citizens in Using Social Media for Online Shopping |
title | Consumer Flow Experience of Senior Citizens in Using Social Media for Online Shopping |
title_full | Consumer Flow Experience of Senior Citizens in Using Social Media for Online Shopping |
title_fullStr | Consumer Flow Experience of Senior Citizens in Using Social Media for Online Shopping |
title_full_unstemmed | Consumer Flow Experience of Senior Citizens in Using Social Media for Online Shopping |
title_short | Consumer Flow Experience of Senior Citizens in Using Social Media for Online Shopping |
title_sort | consumer flow experience of senior citizens in using social media for online shopping |
topic | Psychology |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8480428/ https://www.ncbi.nlm.nih.gov/pubmed/34603153 http://dx.doi.org/10.3389/fpsyg.2021.732104 |
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