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Consumer Flow Experience of Senior Citizens in Using Social Media for Online Shopping

The senior market signifies an enormous, rapidly expanding segment, and this research aimed to investigate this segment by proposing a theoretical model incorporating the antecedents of consumer flow experience, flow theory, and technology acceptance model (TAM) devised for determining social media...

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Detalles Bibliográficos
Autores principales:	Xu, Ying, Wang, Yixuan, Khan, Asif, Zhao, Ranlin
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2021
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8480428/ https://www.ncbi.nlm.nih.gov/pubmed/34603153 http://dx.doi.org/10.3389/fpsyg.2021.732104

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