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Subtle Signals of Status on Social Network Sites: Evidence From China
Social network sites (SNS) have been indispensable channels for people to access information, present themselves, and conduct commercial activities. Existing literature on online consumer behavior mainly focus on Western consumers and on explicit conspicuous signals. However, reports have shown that...
Autores principales: | , , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2021
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8484652/ https://www.ncbi.nlm.nih.gov/pubmed/34603159 http://dx.doi.org/10.3389/fpsyg.2021.741602 |
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author | Wang, Wangshuai Shao, Tiantian Yi, Yanxi Fang, Shijiao Song, Jingyi Yu, Zucheng |
author_facet | Wang, Wangshuai Shao, Tiantian Yi, Yanxi Fang, Shijiao Song, Jingyi Yu, Zucheng |
author_sort | Wang, Wangshuai |
collection | PubMed |
description | Social network sites (SNS) have been indispensable channels for people to access information, present themselves, and conduct commercial activities. Existing literature on online consumer behavior mainly focus on Western consumers and on explicit conspicuous signals. However, reports have shown that SNS users in China have exceeded 370 million, ranking the first in the world. Meanwhile, more and more consumers display status in more implicit ways nowadays. To fill these gaps, the present research was conducted to investigate the subtle signals of status for Chinese consumers on SNS. We proposed that frequent SNS posting leads to higher status perception among Chinese consumers. The psychological process of this effect is perceived busyness. These hypotheses received convergent support in a set of three studies. Study 1 used secondary data to preliminarily verify the positive correlation between SNS posting frequency and perceived social status. Studies 2A and 2B adopted the causal chain method to test the underlying mechanism of the effect, and to provide causal evidence for the entire relationship chain. Specifically, Study 2A examined how SNS posting frequency affects perceived busyness. Furthermore, Study 2B explored whether the differences in perceived busyness will affect social status perceptions. Implications of these findings and potential extensions in future are discussed. |
format | Online Article Text |
id | pubmed-8484652 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2021 |
publisher | Frontiers Media S.A. |
record_format | MEDLINE/PubMed |
spelling | pubmed-84846522021-10-02 Subtle Signals of Status on Social Network Sites: Evidence From China Wang, Wangshuai Shao, Tiantian Yi, Yanxi Fang, Shijiao Song, Jingyi Yu, Zucheng Front Psychol Psychology Social network sites (SNS) have been indispensable channels for people to access information, present themselves, and conduct commercial activities. Existing literature on online consumer behavior mainly focus on Western consumers and on explicit conspicuous signals. However, reports have shown that SNS users in China have exceeded 370 million, ranking the first in the world. Meanwhile, more and more consumers display status in more implicit ways nowadays. To fill these gaps, the present research was conducted to investigate the subtle signals of status for Chinese consumers on SNS. We proposed that frequent SNS posting leads to higher status perception among Chinese consumers. The psychological process of this effect is perceived busyness. These hypotheses received convergent support in a set of three studies. Study 1 used secondary data to preliminarily verify the positive correlation between SNS posting frequency and perceived social status. Studies 2A and 2B adopted the causal chain method to test the underlying mechanism of the effect, and to provide causal evidence for the entire relationship chain. Specifically, Study 2A examined how SNS posting frequency affects perceived busyness. Furthermore, Study 2B explored whether the differences in perceived busyness will affect social status perceptions. Implications of these findings and potential extensions in future are discussed. Frontiers Media S.A. 2021-09-17 /pmc/articles/PMC8484652/ /pubmed/34603159 http://dx.doi.org/10.3389/fpsyg.2021.741602 Text en Copyright © 2021 Wang, Shao, Yi, Fang, Song and Yu. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms. |
spellingShingle | Psychology Wang, Wangshuai Shao, Tiantian Yi, Yanxi Fang, Shijiao Song, Jingyi Yu, Zucheng Subtle Signals of Status on Social Network Sites: Evidence From China |
title | Subtle Signals of Status on Social Network Sites: Evidence From China |
title_full | Subtle Signals of Status on Social Network Sites: Evidence From China |
title_fullStr | Subtle Signals of Status on Social Network Sites: Evidence From China |
title_full_unstemmed | Subtle Signals of Status on Social Network Sites: Evidence From China |
title_short | Subtle Signals of Status on Social Network Sites: Evidence From China |
title_sort | subtle signals of status on social network sites: evidence from china |
topic | Psychology |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8484652/ https://www.ncbi.nlm.nih.gov/pubmed/34603159 http://dx.doi.org/10.3389/fpsyg.2021.741602 |
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