Still Striving After All These Years: Between Normality of Conduct and Normativity of Evaluation in Casual Relationships among College Students

Gender similarities have been detected in various sexual behaviors and attitudes in young adults, but persistent differences remain regarding casual sexual relationships (CSRs), with women feeling different external pressures than men. We set out to study the spontaneous references made to gender similarities and differences towards CSRs in eight focus group interviews (N = 35 college-students, aged 18–28) about the characteristics of CSRs within a social-role framework. The thematic analysis led us to the interpretation that there is an ongoing change in the acceptability of these relationships, leading to the emergence of a single sexual standard – mostly liberal, but at times also conservative. However, different expectations remain, derived from a deep-rooted traditional sexual double standard still perceived in society. Challenges to the unequal standards and social constraints in CSRs is desired by many women, defended by men, and admired in those women whose striving contributes to the normalization of this conduct and of how it is evaluated. SUPPLEMENTARY INFORMATION: The online version contains supplementary material available at 10.1007/s12144-021-02344-9.