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Products With High Purchase Frequency Require Greater Inhibitory Control: An Event-Related Potential Study

One’s past behavior influences their present behavior. The effects of such response history have often been tested using response inhibition tasks. Since previous studies have highlighted the effect of immediate action history formed directly before the subsequent response in a laboratory environmen...

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Detalles Bibliográficos
Autores principales: Tsuji, Koki, Shibata, Midori, Terasawa, Yuri, Umeda, Satoshi
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8489455/
https://www.ncbi.nlm.nih.gov/pubmed/34616343
http://dx.doi.org/10.3389/fpsyg.2021.727040