Infusing tribal reciprocity into service research: towards an integrated and dynamic view of repayment, retaliation and restorative justice for regenerative service ecosystem wellbeing

Service exchange among actors and the notion of reciprocity have gained momentum in service research. However, reciprocity’s underlying facets and nature have been neglected. Drawing on a tribal notion of dynamic reciprocity facilitates the understanding of contemporary service interactions in service ecosystems. We explore reciprocity’s tribal elements of repayment, retaliation and restorative justice. This tribal view of reciprocity is also linked to relational and regenerative wellbeing. We derive a conceptual framework for service ecosystems research and practice. An expanded view of reciprocity for service exchanges within and across system levels is required to facilitate regenerative service ecosystem wellbeing.