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Handwashing videos on TikTok during the COVID-19 pandemic: Potential for disease prevention and health promotion

BACKGROUND: Handwashing has long been promoted to maintain health and in preventing disease transmission. One of the most valuable ways to convey messages related to handwashing is through visual display, such as video for educational purposes and to enhance learning. Social media is an important an...

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Autores principales: Basch, Corey H., Fera, Joseph, Pellicane, Alessia, Basch, Charles E.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Australasian College for Infection Prevention and Control. Published by Elsevier B.V. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8495082/
https://www.ncbi.nlm.nih.gov/pubmed/34690108
http://dx.doi.org/10.1016/j.idh.2021.09.039
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author Basch, Corey H.
Fera, Joseph
Pellicane, Alessia
Basch, Charles E.
author_facet Basch, Corey H.
Fera, Joseph
Pellicane, Alessia
Basch, Charles E.
author_sort Basch, Corey H.
collection PubMed
description BACKGROUND: Handwashing has long been promoted to maintain health and in preventing disease transmission. One of the most valuable ways to convey messages related to handwashing is through visual display, such as video for educational purposes and to enhance learning. Social media is an important and popular way to disseminate messages to a wide audience. METHODS: In this cross-sectional, descriptive study, two hashtags, #WashYourHands and #SafeguardSplash were used to select the sample of 100 from available TikTok videos. In order to code each video, the same coding categories were used for both hashtags, including (1) wetting and rinsing hands (2) lathering soap (3) time used for scrubbing (4) drying hands (5) mentions COVID-19 (6) mentions using hand sanitizer instead of soap (7) mentions how germs spread (8) mentions key times to wash hands (9) and actual depiction of washing hands. Additional descriptive categories were coded as well. The observations recorded were tabulated and descriptive statistics were performed. Independent one-tailed t-tests (α = .05) were calculated to determine if a video's hashtag had a significant association with its garnered views, likes, and/or comments. RESULTS: In total, the 100-video sample received 1,990,834,567 views, 40,355,468 likes, and 173,422 comments. Despite the fact that each hashtag made up an equal proportion (50%) of the total sample, videos with #WashYourHands accounted for 93.3% of the total views. Coverage of the important steps involved in handwashing, such as drying hands, was minimal as was relevant background information. CONCLUSION: The results indicate that while this opportunity is being realized to some degree, the majority of videos did not cover topics related important concepts of hand hygiene. Given the high engagement of younger audiences with TikTok, this could be a powerful mechanism for demonstrating and encouraging proper handwashing, especially in a population with low rates of handwashing.
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spelling pubmed-84950822021-10-08 Handwashing videos on TikTok during the COVID-19 pandemic: Potential for disease prevention and health promotion Basch, Corey H. Fera, Joseph Pellicane, Alessia Basch, Charles E. Infect Dis Health Research Paper BACKGROUND: Handwashing has long been promoted to maintain health and in preventing disease transmission. One of the most valuable ways to convey messages related to handwashing is through visual display, such as video for educational purposes and to enhance learning. Social media is an important and popular way to disseminate messages to a wide audience. METHODS: In this cross-sectional, descriptive study, two hashtags, #WashYourHands and #SafeguardSplash were used to select the sample of 100 from available TikTok videos. In order to code each video, the same coding categories were used for both hashtags, including (1) wetting and rinsing hands (2) lathering soap (3) time used for scrubbing (4) drying hands (5) mentions COVID-19 (6) mentions using hand sanitizer instead of soap (7) mentions how germs spread (8) mentions key times to wash hands (9) and actual depiction of washing hands. Additional descriptive categories were coded as well. The observations recorded were tabulated and descriptive statistics were performed. Independent one-tailed t-tests (α = .05) were calculated to determine if a video's hashtag had a significant association with its garnered views, likes, and/or comments. RESULTS: In total, the 100-video sample received 1,990,834,567 views, 40,355,468 likes, and 173,422 comments. Despite the fact that each hashtag made up an equal proportion (50%) of the total sample, videos with #WashYourHands accounted for 93.3% of the total views. Coverage of the important steps involved in handwashing, such as drying hands, was minimal as was relevant background information. CONCLUSION: The results indicate that while this opportunity is being realized to some degree, the majority of videos did not cover topics related important concepts of hand hygiene. Given the high engagement of younger audiences with TikTok, this could be a powerful mechanism for demonstrating and encouraging proper handwashing, especially in a population with low rates of handwashing. Australasian College for Infection Prevention and Control. Published by Elsevier B.V. 2022-02 2021-10-07 /pmc/articles/PMC8495082/ /pubmed/34690108 http://dx.doi.org/10.1016/j.idh.2021.09.039 Text en © 2021 Australasian College for Infection Prevention and Control. Published by Elsevier B.V. All rights reserved. Since January 2020 Elsevier has created a COVID-19 resource centre with free information in English and Mandarin on the novel coronavirus COVID-19. The COVID-19 resource centre is hosted on Elsevier Connect, the company's public news and information website. Elsevier hereby grants permission to make all its COVID-19-related research that is available on the COVID-19 resource centre - including this research content - immediately available in PubMed Central and other publicly funded repositories, such as the WHO COVID database with rights for unrestricted research re-use and analyses in any form or by any means with acknowledgement of the original source. These permissions are granted for free by Elsevier for as long as the COVID-19 resource centre remains active.
spellingShingle Research Paper
Basch, Corey H.
Fera, Joseph
Pellicane, Alessia
Basch, Charles E.
Handwashing videos on TikTok during the COVID-19 pandemic: Potential for disease prevention and health promotion
title Handwashing videos on TikTok during the COVID-19 pandemic: Potential for disease prevention and health promotion
title_full Handwashing videos on TikTok during the COVID-19 pandemic: Potential for disease prevention and health promotion
title_fullStr Handwashing videos on TikTok during the COVID-19 pandemic: Potential for disease prevention and health promotion
title_full_unstemmed Handwashing videos on TikTok during the COVID-19 pandemic: Potential for disease prevention and health promotion
title_short Handwashing videos on TikTok during the COVID-19 pandemic: Potential for disease prevention and health promotion
title_sort handwashing videos on tiktok during the covid-19 pandemic: potential for disease prevention and health promotion
topic Research Paper
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8495082/
https://www.ncbi.nlm.nih.gov/pubmed/34690108
http://dx.doi.org/10.1016/j.idh.2021.09.039
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