Social Media e-Leadership Practices During the COVID-19 Pandemic in Higher Education

Leadership in the age of digital transformation is facing new challenges. We observed such a case when the global coronavirus pandemic took over our lives. Leaders of Higher Education Institutions were given a unique opportunity to leverage their online presence for managing this crisis. Hence, by t...

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Autores principales: Kotula, Nina, Kaczmarek-Ciesielska, Dominika, Mazurek, Grzegorz
Formato: Online Artículo Texto
Lenguaje:English
Publicado: The Author(s). Published by Elsevier B.V. 2021
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8504155/
https://www.ncbi.nlm.nih.gov/pubmed/34659595
http://dx.doi.org/10.1016/j.procs.2021.09.252
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author Kotula, Nina
Kaczmarek-Ciesielska, Dominika
Mazurek, Grzegorz
author_facet Kotula, Nina
Kaczmarek-Ciesielska, Dominika
Mazurek, Grzegorz
author_sort Kotula, Nina
collection PubMed
description Leadership in the age of digital transformation is facing new challenges. We observed such a case when the global coronavirus pandemic took over our lives. Leaders of Higher Education Institutions were given a unique opportunity to leverage their online presence for managing this crisis. Hence, by the means of descriptive statistics, we studied the social media accounts of 216 leaders of business schools to learn about the practices they adopted from March 2020 to March 2021. Our findings show that in this group no universal strategy of communication can be stipulated, however, some patterns are visible in different world regions.
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spelling pubmed-85041552021-10-12 Social Media e-Leadership Practices During the COVID-19 Pandemic in Higher Education Kotula, Nina Kaczmarek-Ciesielska, Dominika Mazurek, Grzegorz Procedia Comput Sci Article Leadership in the age of digital transformation is facing new challenges. We observed such a case when the global coronavirus pandemic took over our lives. Leaders of Higher Education Institutions were given a unique opportunity to leverage their online presence for managing this crisis. Hence, by the means of descriptive statistics, we studied the social media accounts of 216 leaders of business schools to learn about the practices they adopted from March 2020 to March 2021. Our findings show that in this group no universal strategy of communication can be stipulated, however, some patterns are visible in different world regions. The Author(s). Published by Elsevier B.V. 2021 2021-10-01 /pmc/articles/PMC8504155/ /pubmed/34659595 http://dx.doi.org/10.1016/j.procs.2021.09.252 Text en © 2021 The Author(s). Published by Elsevier B.V. Since January 2020 Elsevier has created a COVID-19 resource centre with free information in English and Mandarin on the novel coronavirus COVID-19. The COVID-19 resource centre is hosted on Elsevier Connect, the company's public news and information website. Elsevier hereby grants permission to make all its COVID-19-related research that is available on the COVID-19 resource centre - including this research content - immediately available in PubMed Central and other publicly funded repositories, such as the WHO COVID database with rights for unrestricted research re-use and analyses in any form or by any means with acknowledgement of the original source. These permissions are granted for free by Elsevier for as long as the COVID-19 resource centre remains active.
spellingShingle Article
Kotula, Nina
Kaczmarek-Ciesielska, Dominika
Mazurek, Grzegorz
Social Media e-Leadership Practices During the COVID-19 Pandemic in Higher Education
title Social Media e-Leadership Practices During the COVID-19 Pandemic in Higher Education
title_full Social Media e-Leadership Practices During the COVID-19 Pandemic in Higher Education
title_fullStr Social Media e-Leadership Practices During the COVID-19 Pandemic in Higher Education
title_full_unstemmed Social Media e-Leadership Practices During the COVID-19 Pandemic in Higher Education
title_short Social Media e-Leadership Practices During the COVID-19 Pandemic in Higher Education
title_sort social media e-leadership practices during the covid-19 pandemic in higher education
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8504155/
https://www.ncbi.nlm.nih.gov/pubmed/34659595
http://dx.doi.org/10.1016/j.procs.2021.09.252
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