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Narcissism and Social Media: The Role of Communal Narcissism

Agentic narcissism and vulnerable narcissism have been widely studied in relation to social media use. However, with research on communal narcissism in its early stages, the current study examines communal narcissism in relation to social media use. Specifically, the current study investigates wheth...

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Autores principales: Kristinsdottir, Kolbrun Harpa, Gylfason, Haukur Freyr, Sigurvinsdottir, Rannveig
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8508105/
https://www.ncbi.nlm.nih.gov/pubmed/34639406
http://dx.doi.org/10.3390/ijerph181910106
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author Kristinsdottir, Kolbrun Harpa
Gylfason, Haukur Freyr
Sigurvinsdottir, Rannveig
author_facet Kristinsdottir, Kolbrun Harpa
Gylfason, Haukur Freyr
Sigurvinsdottir, Rannveig
author_sort Kristinsdottir, Kolbrun Harpa
collection PubMed
description Agentic narcissism and vulnerable narcissism have been widely studied in relation to social media use. However, with research on communal narcissism in its early stages, the current study examines communal narcissism in relation to social media use. Specifically, the current study investigates whether communal narcissism is related to use and frequency of use of the popular social networking sites Instagram, Reddit and Twitter, and if communal narcissism relates to the importance of receiving feedback and to the quality-rating of self-presented content on those platforms. A total of 334 individuals were recruited from Amazon Mechanical Turk, with two-thirds being male (66.7%). A regression analysis showed that communal narcissism was related to increased use of Instagram and Twitter but not Reddit. Sharing content, the importance of feedback and better than average ratings had positive associations with communal narcissism. The relationship between communal narcissism and sharing on social media was fully mediated by wanting validation on social media and higher ratings of self-presented content. Communal narcissism had a notably strong relationship with wanting validation on all platforms and our results suggest that communal narcissism might be especially relevant in the context of social media use.
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spelling pubmed-85081052021-10-13 Narcissism and Social Media: The Role of Communal Narcissism Kristinsdottir, Kolbrun Harpa Gylfason, Haukur Freyr Sigurvinsdottir, Rannveig Int J Environ Res Public Health Article Agentic narcissism and vulnerable narcissism have been widely studied in relation to social media use. However, with research on communal narcissism in its early stages, the current study examines communal narcissism in relation to social media use. Specifically, the current study investigates whether communal narcissism is related to use and frequency of use of the popular social networking sites Instagram, Reddit and Twitter, and if communal narcissism relates to the importance of receiving feedback and to the quality-rating of self-presented content on those platforms. A total of 334 individuals were recruited from Amazon Mechanical Turk, with two-thirds being male (66.7%). A regression analysis showed that communal narcissism was related to increased use of Instagram and Twitter but not Reddit. Sharing content, the importance of feedback and better than average ratings had positive associations with communal narcissism. The relationship between communal narcissism and sharing on social media was fully mediated by wanting validation on social media and higher ratings of self-presented content. Communal narcissism had a notably strong relationship with wanting validation on all platforms and our results suggest that communal narcissism might be especially relevant in the context of social media use. MDPI 2021-09-26 /pmc/articles/PMC8508105/ /pubmed/34639406 http://dx.doi.org/10.3390/ijerph181910106 Text en © 2021 by the authors. https://creativecommons.org/licenses/by/4.0/Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).
spellingShingle Article
Kristinsdottir, Kolbrun Harpa
Gylfason, Haukur Freyr
Sigurvinsdottir, Rannveig
Narcissism and Social Media: The Role of Communal Narcissism
title Narcissism and Social Media: The Role of Communal Narcissism
title_full Narcissism and Social Media: The Role of Communal Narcissism
title_fullStr Narcissism and Social Media: The Role of Communal Narcissism
title_full_unstemmed Narcissism and Social Media: The Role of Communal Narcissism
title_short Narcissism and Social Media: The Role of Communal Narcissism
title_sort narcissism and social media: the role of communal narcissism
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8508105/
https://www.ncbi.nlm.nih.gov/pubmed/34639406
http://dx.doi.org/10.3390/ijerph181910106
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