Shape–Trait Consistency: The Matching Effect of Consumer Power State and Shape Preference

Angular and rounded shapes are two important visual elements widely used in the design of product shapes and brand logos. By introducing the power state, a psychological variable that is inherently relevant to consumers' product choices, brand preferences, and decision-making, we propose that c...

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Detalles Bibliográficos
Autores principales: Yao, Feng, Jin, Xiaotong, Wu, Banggang, Zhao, Taiyang, Ma, Tiannv
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8514985/
https://www.ncbi.nlm.nih.gov/pubmed/34658983
http://dx.doi.org/10.3389/fpsyg.2021.615647

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8514985/
https://www.ncbi.nlm.nih.gov/pubmed/34658983
http://dx.doi.org/10.3389/fpsyg.2021.615647

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