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Shape–Trait Consistency: The Matching Effect of Consumer Power State and Shape Preference
Angular and rounded shapes are two important visual elements widely used in the design of product shapes and brand logos. By introducing the power state, a psychological variable that is inherently relevant to consumers' product choices, brand preferences, and decision-making, we propose that c...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8514985/ https://www.ncbi.nlm.nih.gov/pubmed/34658983 http://dx.doi.org/10.3389/fpsyg.2021.615647 |