Nutzung von Gesundheitsinformationen im Internet: personenbezogene und motivationale Einflussfaktoren

BACKGROUND AND OBJECTIVES: Taking an active role in healthcare requires comprehensive health knowledge. One’s own online search for health information can contribute to an appropriate information base. Therefore, it seems essential to determine the extent to which online services and health apps are currently used in Germany as well as to analyze which personal and motivational factors influence whether and how often the German public search for health information online or use health apps. METHODS: We conducted an online survey among the German public in a sample stratified by demographic characteristics (N = 3000). The questionnaire measured the health-related use of the Internet and health apps as well as possible personal and motivational factors. The relevance of these factors for explaining the Internet use for health-related purposes was determined by regression analyses. RESULTS: While health-related information searches using the Internet are widespread in Germany, health apps are used less frequently. In particular health information platforms are most frequently used to search for information on disease symptoms. Turning to the Internet for health-related purposes is mainly influenced by motivational factors. Having current health problems and possessing information-seeking skills are particularly influential factors for an individual’s Internet use. CONCLUSIONS: In order to unfold the potential associated with health-related online information-seeking behaviors, it is necessary that people are motivated and feel competent to gather online information themselves. In particular, the corresponding skills need to be promoted in order to reduce the risk of increasing informational, health, and social disparities.