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Sharing on Facebook and Face-to-Face What Others Do or Approve: Word-of-Mouth Driven by Social Norms

Information sharing on social media [i.e., electronic word-of-mouth, (eWOM) and face-to-face word-of-mouth (fWOM)] plays an important role in message dissemination. This study investigates the effectiveness of group norms in motivating eWOM and fWOM. Drawing upon the psychological distance and const...

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Detalles Bibliográficos
Autores principales: Zhang, Mingyue, Lu, Jingyi, Hallman, William K.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8521032/
https://www.ncbi.nlm.nih.gov/pubmed/34671296
http://dx.doi.org/10.3389/fpsyg.2021.712253

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