Cargando…

Novel strategies to support global promotion of COVID-19 vaccination

In 2021, many countries have begun distribution of COVID-19 vaccines but are hampered by significant levels of vaccine hesitancy or apathy. Experts recommend that standard health communication campaigns be expanded to include a more holistic approach of behaviourally oriented strategies. We construc...

Descripción completa

Detalles Bibliográficos
Autores principales: Wood, Stacy, Pate, Muhammad Ali, Schulman, Kevin
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BMJ Publishing Group 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8521672/
https://www.ncbi.nlm.nih.gov/pubmed/34649869
http://dx.doi.org/10.1136/bmjgh-2021-006066
_version_ 1784584937695870976
author Wood, Stacy
Pate, Muhammad Ali
Schulman, Kevin
author_facet Wood, Stacy
Pate, Muhammad Ali
Schulman, Kevin
author_sort Wood, Stacy
collection PubMed
description In 2021, many countries have begun distribution of COVID-19 vaccines but are hampered by significant levels of vaccine hesitancy or apathy. Experts recommend that standard health communication campaigns be expanded to include a more holistic approach of behaviourally oriented strategies. We constructed a large-scale Delphi panel of marketing and behavioural science university faculty to assess 12 previously reported US vaccination promotion strategies, asking respondents to assess applicability of the strategy in their country, how efficacy might compare to the USA and recommendations for local adaptations necessary to successful implementation. Separately, we sought to determine whether strategies based on cognitive mechanisms (eg, ‘nudges’) are more readily generalisable than strategies based on social identity. Ninety-two marketing and behavioural science faculty from universities worldwide participated. Globally, all 12 behavioural strategies were validated; a majority of respondents reported that they would or could work well in their country. While all strategies were strongly validated at a global level, specific need for regional adaptation was identified. Also, open-ended responses suggested the addition of three emergent strategies to a global effort. Finally, we see that strategies based on some types of cognitive mechanisms are more readily generalisable across regions than mechanisms based on social identity, however, this is not always true of ‘nudge’ strategies. All 12 strategies are robust to global use and consensus exists on adaptation for optimal efficacy in different regions; specific strategy recommendations are posited. Use of these strategies can accelerate individual country efforts to achieve desired vaccination rates to protect global public health.
format Online
Article
Text
id pubmed-8521672
institution National Center for Biotechnology Information
language English
publishDate 2021
publisher BMJ Publishing Group
record_format MEDLINE/PubMed
spelling pubmed-85216722021-10-19 Novel strategies to support global promotion of COVID-19 vaccination Wood, Stacy Pate, Muhammad Ali Schulman, Kevin BMJ Glob Health Practice In 2021, many countries have begun distribution of COVID-19 vaccines but are hampered by significant levels of vaccine hesitancy or apathy. Experts recommend that standard health communication campaigns be expanded to include a more holistic approach of behaviourally oriented strategies. We constructed a large-scale Delphi panel of marketing and behavioural science university faculty to assess 12 previously reported US vaccination promotion strategies, asking respondents to assess applicability of the strategy in their country, how efficacy might compare to the USA and recommendations for local adaptations necessary to successful implementation. Separately, we sought to determine whether strategies based on cognitive mechanisms (eg, ‘nudges’) are more readily generalisable than strategies based on social identity. Ninety-two marketing and behavioural science faculty from universities worldwide participated. Globally, all 12 behavioural strategies were validated; a majority of respondents reported that they would or could work well in their country. While all strategies were strongly validated at a global level, specific need for regional adaptation was identified. Also, open-ended responses suggested the addition of three emergent strategies to a global effort. Finally, we see that strategies based on some types of cognitive mechanisms are more readily generalisable across regions than mechanisms based on social identity, however, this is not always true of ‘nudge’ strategies. All 12 strategies are robust to global use and consensus exists on adaptation for optimal efficacy in different regions; specific strategy recommendations are posited. Use of these strategies can accelerate individual country efforts to achieve desired vaccination rates to protect global public health. BMJ Publishing Group 2021-10-14 /pmc/articles/PMC8521672/ /pubmed/34649869 http://dx.doi.org/10.1136/bmjgh-2021-006066 Text en © Author(s) (or their employer(s)) 2021. Re-use permitted under CC BY-NC. No commercial re-use. See rights and permissions. Published by BMJ. https://creativecommons.org/licenses/by-nc/4.0/This is an open access article distributed in accordance with the Creative Commons Attribution Non Commercial (CC BY-NC 4.0) license, which permits others to distribute, remix, adapt, build upon this work non-commercially, and license their derivative works on different terms, provided the original work is properly cited, appropriate credit is given, any changes made indicated, and the use is non-commercial. See: http://creativecommons.org/licenses/by-nc/4.0/ (https://creativecommons.org/licenses/by-nc/4.0/) .
spellingShingle Practice
Wood, Stacy
Pate, Muhammad Ali
Schulman, Kevin
Novel strategies to support global promotion of COVID-19 vaccination
title Novel strategies to support global promotion of COVID-19 vaccination
title_full Novel strategies to support global promotion of COVID-19 vaccination
title_fullStr Novel strategies to support global promotion of COVID-19 vaccination
title_full_unstemmed Novel strategies to support global promotion of COVID-19 vaccination
title_short Novel strategies to support global promotion of COVID-19 vaccination
title_sort novel strategies to support global promotion of covid-19 vaccination
topic Practice
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8521672/
https://www.ncbi.nlm.nih.gov/pubmed/34649869
http://dx.doi.org/10.1136/bmjgh-2021-006066
work_keys_str_mv AT woodstacy novelstrategiestosupportglobalpromotionofcovid19vaccination
AT patemuhammadali novelstrategiestosupportglobalpromotionofcovid19vaccination
AT schulmankevin novelstrategiestosupportglobalpromotionofcovid19vaccination