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Development of Personas to Communicate Narrative-Based Information About the HPV Vaccine on Twitter

Introduction: Personas are based on real-life typologies of people that can be used to create characters and messages to communicate important health information through relatable narrative storylines. Persona development is data-driven and can involve multiple phases of formative research and evalu...

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Detalles Bibliográficos
Autores principales:	Massey, Philip M., Chiang, Shawn C., Rose, Meredith, Murray, Regan M., Rockett, Madeline, Togo, Elikem, Klassen, Ann C., Manganello, Jennifer A., Leader, Amy E.
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2021
Materias:	Digital Health
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8521793/ https://www.ncbi.nlm.nih.gov/pubmed/34713151 http://dx.doi.org/10.3389/fdgth.2021.682639

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