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Organic Foods Purchase Behavior among Generation Y of Bangladesh: The Moderation Effect of Trust and Price Consciousness

This study aims to identify the factors influencing the purchase behavior of organic foods among young generation customers in Bangladesh. The study adopted the theory of planned behavior as a base and developed 11 hypotheses based on the extant empirical literature. Adopting the purposive sampling...

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Detalles Bibliográficos
Autores principales:	Zheng, Guang-Wen, Akter, Nazma, Siddik, Abu Bakkar, Masukujjaman, Mohammad
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	MDPI 2021
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8534872/ https://www.ncbi.nlm.nih.gov/pubmed/34681328 http://dx.doi.org/10.3390/foods10102278

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