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Ecology or Health—How to Successfully Promote Palm Oil Free Products: A Comparison between Spain and Poland

Palm oil, widely used in the food industry, is causing some concern due to its negative impact on the environment and human health. The goal of the conducted research was to answer the question of what would be a better strategy for the marketing communication of palm oil substitutes, its health ben...

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Detalles Bibliográficos
Autores principales: Adamczyk, Dominika, Maison, Dominika
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8535620/
https://www.ncbi.nlm.nih.gov/pubmed/34681428
http://dx.doi.org/10.3390/foods10102380

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