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Factors Influencing Green Purchase Intention: Moderating Role of Green Brand Knowledge

The current study aims to investigate the moderating effect of green brand knowledge (GBK) on the relationship of green brand positioning (GBP), attitude towards the green brand (ATGB), environmental concern (EC) and green purchase intention (GPI) in Pakistan. For this purpose, the data was collecte...

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Detalles Bibliográficos
Autores principales:	Siyal, Saeed, Ahmed, Munawar Javed, Ahmad, Riaz, Khan, Bushra Shahzad, Xin, Chunlin
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	MDPI 2021
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8535627/ https://www.ncbi.nlm.nih.gov/pubmed/34682507 http://dx.doi.org/10.3390/ijerph182010762

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