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Applying Implicit Association Test Techniques and Facial Expression Analyses in the Comparative Evaluation of Website User Experience

This research project has the goal to verify whether the application of neuromarketing techniques, such as implicit association test (IAT) techniques and emotional facial expressions analyses may contribute to the assessment of user experience (UX) during and after website navigation. These techniqu...

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Detalles Bibliográficos
Autores principales:	Mauri, Maurizio, Rancati, Gaia, Gaggioli, Andrea, Riva, Giuseppe
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2021
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8545899/ https://www.ncbi.nlm.nih.gov/pubmed/34712164 http://dx.doi.org/10.3389/fpsyg.2021.674159

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