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Congruity of Virtual Reality In-Game Advertising

With virtual reality (VR) video game users beginning to see beta advertisements within game play, this conceptual article adds a needed digital and interactive marketing research foundation to the new construct of VR in-game advertising (IGA) activation. New consumer VR technology continues to disru...

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Detalles Bibliográficos
Autores principales:	Lupinek, Joshua M., Yoo, Jinhee, Ohu, Eugene A., Bownlee, Eric
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2021
Materias:	Sports and Active Living
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8546245/ https://www.ncbi.nlm.nih.gov/pubmed/34712952 http://dx.doi.org/10.3389/fspor.2021.728749

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