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Accessing the Influence of Perceived Value on Social Attachment: Developing Country Perspective

Perceived value has a positive impact on users’ social attachment in social media usage contexts and is a topic at the forefront of current research in consumer behavior. Although studies have begun to investigate the factors influencing social attachment, there is a lack of research on how perceive...

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Autores principales: Wang, Qingqing, Yang, Maosheng, Zhang, Wensong
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8551366/
https://www.ncbi.nlm.nih.gov/pubmed/34721242
http://dx.doi.org/10.3389/fpsyg.2021.760774
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author Wang, Qingqing
Yang, Maosheng
Zhang, Wensong
author_facet Wang, Qingqing
Yang, Maosheng
Zhang, Wensong
author_sort Wang, Qingqing
collection PubMed
description Perceived value has a positive impact on users’ social attachment in social media usage contexts and is a topic at the forefront of current research in consumer behavior. Although studies have begun to investigate the factors influencing social attachment, there is a lack of research on how perceived value affects social attachment. Therefore, this study uses privacy concern theory, to build a theoretical model with moderated and mediation roles, using Chinese Tik Tok users as data and survey sample, and applying Mplus7.0 to analyze the mediation mechanism and boundary conditions of the relationship between perceived value and social attachment through the structural equation model. In Study 1, data were collected from 600 Tik Tok users to verify the mediating role of the sense of belonging in perceived value and social attachment relationship. The users participating in the questionnaire survey were mainly from mainland China. In Study 2, two waves of data were collected from 500 Tik Tok users to verify the mediating role of the sense of belonging, and support part of the moderating role of privacy concern. However, except that the relationship between information value and social attachment is inhibited by privacy concern, the relationship between entertainment and social value and social attachment is not regulated by privacy concern. This research examines the practical effects of perceived value in the context of social media use, reveals the internal mechanism of the impact of perceived value on social attachment, and provides a reference for the innovative management and commercial practice of social media.
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spelling pubmed-85513662021-10-29 Accessing the Influence of Perceived Value on Social Attachment: Developing Country Perspective Wang, Qingqing Yang, Maosheng Zhang, Wensong Front Psychol Psychology Perceived value has a positive impact on users’ social attachment in social media usage contexts and is a topic at the forefront of current research in consumer behavior. Although studies have begun to investigate the factors influencing social attachment, there is a lack of research on how perceived value affects social attachment. Therefore, this study uses privacy concern theory, to build a theoretical model with moderated and mediation roles, using Chinese Tik Tok users as data and survey sample, and applying Mplus7.0 to analyze the mediation mechanism and boundary conditions of the relationship between perceived value and social attachment through the structural equation model. In Study 1, data were collected from 600 Tik Tok users to verify the mediating role of the sense of belonging in perceived value and social attachment relationship. The users participating in the questionnaire survey were mainly from mainland China. In Study 2, two waves of data were collected from 500 Tik Tok users to verify the mediating role of the sense of belonging, and support part of the moderating role of privacy concern. However, except that the relationship between information value and social attachment is inhibited by privacy concern, the relationship between entertainment and social value and social attachment is not regulated by privacy concern. This research examines the practical effects of perceived value in the context of social media use, reveals the internal mechanism of the impact of perceived value on social attachment, and provides a reference for the innovative management and commercial practice of social media. Frontiers Media S.A. 2021-10-14 /pmc/articles/PMC8551366/ /pubmed/34721242 http://dx.doi.org/10.3389/fpsyg.2021.760774 Text en Copyright © 2021 Wang, Yang and Zhang. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
spellingShingle Psychology
Wang, Qingqing
Yang, Maosheng
Zhang, Wensong
Accessing the Influence of Perceived Value on Social Attachment: Developing Country Perspective
title Accessing the Influence of Perceived Value on Social Attachment: Developing Country Perspective
title_full Accessing the Influence of Perceived Value on Social Attachment: Developing Country Perspective
title_fullStr Accessing the Influence of Perceived Value on Social Attachment: Developing Country Perspective
title_full_unstemmed Accessing the Influence of Perceived Value on Social Attachment: Developing Country Perspective
title_short Accessing the Influence of Perceived Value on Social Attachment: Developing Country Perspective
title_sort accessing the influence of perceived value on social attachment: developing country perspective
topic Psychology
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8551366/
https://www.ncbi.nlm.nih.gov/pubmed/34721242
http://dx.doi.org/10.3389/fpsyg.2021.760774
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