What can the COVID-19 pandemic tell us about the connection between media and religion? The case of the Seventh-Day Adventist Church in Poland

The aims of this paper are to investigate 1) how the Seventh-Day Adventist Church in Poland has reacted to the COVID-19 pandemic restrictions and lockdowns imposed nationwide, 2) how the pandemic context has influenced the Church’s digital media productions, and 3) how the Church has adapted to some of the trends and consequences of deep mediatization (Hepp et al. 2017, 2018). Based in the constructivist concept of deep mediatization (Hepp et al. 2017, 2018), the paper analyzes interviews with Seventh-Day Adventist media professionals from Poland within the framework of the Sociology of Knowledge Approach to Discourse. Additionally, selected official YouTube channels of local congregations in Poland are analyzed quantitatively to identify the changes in the number of uploads and views. The analyses show that as a result of the COVID-19 lockdowns and restrictions, media production and use increased substantially in some digital media formats produced by the Seventh-Day Adventist Church, which was on the one hand a response to the pandemic context as such, and on the other hand, a reaction to the discriminatory laws which drastically limited the Church’s activities offline. The pandemic has opened up new possibilities of participation, but also increased the chances of digital divides and exclusions. The study concludes that to mitigate the risks related to digital divides during the pandemic, some Polish pastors took on the roles of media experts and educators, incorporating technical skills in their authority status. This suggests that transformations of religious authority may be another consequence of deep mediatization processes.