Does Creativity Influence Visual Perception? - An Event-Related Potential Study With Younger and Older Adults

We do not know enough about the cognitive background of creativity despite its significance. Using an active oddball paradigm with unambiguous and ambiguous portrait paintings as the standard stimuli, our aim was to examine whether: creativity in the figural domain influences the perception of visual stimuli; any stages of visual processing; or if healthy aging has an effect on these processes. We investigated event related potentials (ERPs) and applied ERP decoding analyses in four groups: younger less creative; younger creative; older less creative; and older creative adults. The early visual processing did not differ between creativity groups. In the later ERP stages the amplitude for the creative compared with the less creative groups was larger between 300 and 500 ms. The stimuli types were clearly distinguishable: within the 300–500 ms range the amplitude was larger for ambiguous rather than unambiguous paintings, but this difference in the traditional ERP analysis was only observable in the younger, not elderly groups, who also had this difference when using decoding analysis. Our results could not prove that visual creativity influences the early stage of perception, but showed creativity had an effect on stimulus processing in the 300–500 ms range, in indexing differences in top-down control, and having more flexible cognitive control in the younger creative group.