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Activating salesperson resilience during the COVID-19 crisis: The roles of employer event communication and customer demandingness
Business-to-business (B2B) sales sector is among the business sectors severely affected by the COVID-19 outbreak. It is critical to understand how to help the workforce in the B2B sales sector grow resilient through such a crisis. The main aim of this study is to examine the role of employer event c...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Elsevier Inc.
2021
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8561646/ http://dx.doi.org/10.1016/j.indmarman.2021.03.007 |