Factors affecting intention to adopt Islamic financing: Evidence from Morocco

Although microenterprises constitute a significant part of Morocco's economy, they encounter financing difficulties which represent the biggest obstacles to their growth, therefore, Islamic financial institutions can take a prominent role in fostering financial inclusion in Morocco. Accordingly, this article aims to explore the determinants of intention to adopt Islamic financing in micro-business. For this purpose, this study utilizes data collected from a selected sample of Moroccan micro-business owner-managers using face-to-face interviews during March 2021. The results from the partial least squares analysis indicate that religious obligation and Islamic financing reputation positively affect attitude towards Islamic financing. Findings also reveal the positive and significant influence of subjective norms, attitude towards Islamic financing, and perceived behavioral control on intention to adopt Islamic financing. • This method article can be used to explore the antecedent of Islamic financing adoption in micro‐business. • Access to this method article may help Islamic bank managers to set up marketing policies in order to strengthen the micro-business owners' intention to adopt Islamic financing.