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Social Marketing of Electronic Coupons Under the Perspective of Social Sharing Behavior
This study aimed to (1) explore the correlated influential factors that promote consumers' sharing behaviors of electronic coupons, (2) identify relevant knowledge gaps on e-coupon sharing, and (3) develop a theoretical model to explain the e-coupon sharing behavior of consumers. This study sug...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8564475/ https://www.ncbi.nlm.nih.gov/pubmed/34744921 http://dx.doi.org/10.3389/fpsyg.2021.746928 |