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Attract the best: The attraction effect as an effective strategy to enhance healthy choices
Every day, people make many food decisions without thinking, repeatedly falling for the unhealthy option instead of the healthy option. While making these mindless decisions, people often rely on heuristics. In this paper, we demonstrate that these heuristics can be exploited to nudge consumers towa...
Autores principales: | van den Enden, Gitta, Geyskens, Kelly |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Public Library of Science
2021
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8568290/ https://www.ncbi.nlm.nih.gov/pubmed/34735536 http://dx.doi.org/10.1371/journal.pone.0259521 |
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