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Attract the best: The attraction effect as an effective strategy to enhance healthy choices

Every day, people make many food decisions without thinking, repeatedly falling for the unhealthy option instead of the healthy option. While making these mindless decisions, people often rely on heuristics. In this paper, we demonstrate that these heuristics can be exploited to nudge consumers towa...

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Detalles Bibliográficos
Autores principales: van den Enden, Gitta, Geyskens, Kelly
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8568290/
https://www.ncbi.nlm.nih.gov/pubmed/34735536
http://dx.doi.org/10.1371/journal.pone.0259521

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