Cargando…
How narrative transportation in movies affects audiences’ positive word-of-mouth: The mediating role of emotion
On the basis of the cognitive–affective–behavioral model, this study investigated the effects of narrative transportation in movies on audience emotion and positive word-of-mouth (PWOM). To the best of the authors’ knowledge, this is the first study to explore the effects of the multidimensionality...
Autores principales: | Wang, Shih-Tse, Tang, Yao-Chien |
---|---|
Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Public Library of Science
2021
|
Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8570485/ https://www.ncbi.nlm.nih.gov/pubmed/34739513 http://dx.doi.org/10.1371/journal.pone.0259420 |
Ejemplares similares
-
Iranian Audience Poll on Smoking Scenes in Persian Movies in 2011
por: Heydari, Gholamreza
Publicado: (2014) -
Love Your Country: EEG Evidence of Actor Preferences of Audiences in Patriotic Movies
por: Zhu, Lian, et al.
Publicado: (2021) -
The Effects of Chatbot Service Recovery With Emotion Words on Customer Satisfaction, Repurchase Intention, and Positive Word-Of-Mouth
por: Yun, Jeewoo, et al.
Publicado: (2022) -
Did limits on payments for tobacco placements in US movies affect how movies are made?
por: Morgenstern, Matthis, et al.
Publicado: (2017) -
Exploring the antecedents of trust in electronic word-of-mouth platform: The perspective on gratification and positive emotion
por: Xie, Xuemei, et al.
Publicado: (2022)