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Determinants of Consumers’ Trust in Biotech Brands and Purchase Intentions towards the Cord Blood Products

The development of the biotech industry is in full swing, and consumers have begun to value biotech brands. Since biotech products often focus on the future or special benefits, consumers inevitably bear certain risks when purchasing biotech products, and their trust in the biotech brand will have a...

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Detalles Bibliográficos
Autores principales:	Chen, Shih-Wei, Lee, Ku-Yuan, Hsieh, Chi-Ming
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	MDPI 2021
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8583441/ https://www.ncbi.nlm.nih.gov/pubmed/34770089 http://dx.doi.org/10.3390/ijerph182111574

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